Now that we are talking about introducing the brand to a new audience, you might wonder what actions you should take to succeed. The process of preparation of a product for a new market is called a
localization strategy. While it might seem unnecessary to invest in a long-term operation, the more regions your brand expands to, the more complex the localization process becomes.
At first, it might be easy to manage localization for two or three foreign countries, but as time goes on and your product gains popularity, you might face a situation where your knowledge and cultural experience won't be enough. This is why localization strategy is as important as a marketing strategy: if it's inefficient, you will lose a part of the market.
A classic example of a successful localization strategy is Netflix. This streaming service captures a wide global audience, providing voiceover and subtitles for shows and movies. Their strategy works so well, that 90% of the German TV series
Dark audience
comes from outside Germany. And Netflix doesn't stop there: the service makes subtle changes to app navigation and UI for different countries.
If you find yourself curious, you can learn more about localization strategy. Now, let's prepare to successfully localize your product.