A localization strategy will help you interact more effectively with a new target market. Strategy is the first thing to prepare because without it, your actions can become chaotic and cause mistakes. Therefore, it's necessary to go through several stages of preparation and clearly define the details of future work.
First, define the targeted culture and demography: country, age, gender, and other characteristics. This will help you localize the product well to meet customer expectations.
Second, set goals that you want to achieve using localization. Increase revenue? Build brand awareness? Become an international company? Each goal is individual and plays a vital role in the localization strategy.
Third, it's necessary to outline the range of issues that you may encounter: for example, cultural differences, language barriers, purchasing power, and others. Being prepared for them will help you work more efficiently.
Fourth, prepare the online training content that you will localize. It might be worth starting with small materials and testing their performance in a new market. If this stage is successful, you will continue expansion more confidently.