US-based software developer Softarex Technologies Inc has chosen PALEX as a localization provider for its new German website. It helped Softarex to speed up company’s expansion and open a new office in Berlin
|Target time frame
|HR and tools
|3 PALEX managers, native German linguists, Verifika
Localization is absolutely necessary to boost a company’s success while entering new markets. It makes a product or service sound authentic to the company’s target customers. Localized websites attract more traffic and increase sales significantly. So you should entrust localization only to the professionals who are competent in your industry and marketing, and who know how to handle both textual and visual content. Website is usually the most important sales tool, that is why it is so important to transfer information from one linguistic environment to another correctly.
Translation and transcreation of complicated subject areas require qualified translators and managers.
There are some points that we consider most important for every localization project: