Avoiding the mistakes of others is a beneficial practice. Study the path of companies that have localized a product for your target market. How did they define the target audience? Which of their marketing campaigns didn't work? Look for those negative moments and don't repeat them.
Learn from Others' Failures
The companies that have localized the product are in equal conditions with you but competing with initially local companies is much more challenging. They perfectly understand the market from the inside and offer the best customer experience. Study these companies closely and find out what makes them special.
Local Competitors are the Toughest Ones
Don't forget that there are almost no entirely unique offers in the world. Probably, a product or service similar to yours already exists in the market you want to enter. Study the competitors so as not to create something identical to their offer.
Don't Think you're Starting off in a Vacuum
Whatever product you create, remember that you can always offer customers something unique, even if you have competitors. Here are some tips to help you learn more about other companies and get the most out of the translation process.